Whether you're a business owner, manager, or marketing expert, there's no doubt that you already have a lot of work on your plate!

From studying your target audience, your competitors and then planning and implementing your well-balanced marketing strategy, it's easy to find yourself overwhelmed and frustrated by how little time there is in a day.

Fortunately, there are many ways that today's modern, tech-savvy business owners and managers are automating their marketing efforts, in turn, giving them more time to focus on the things that matter most to their businesses.

Below, we're taking a look at five simple, no-brainer tips for marketing automation.

Know Your Goals

As with any marketing or advertising, your campaign won't succeed unless you have a few clearly defined goals or objectives in mind.

Similarly, when it comes to marketing automation, you'll need to know what you want to achieve with your marketing efforts before choosing software tools or services to use.

For instance, your marketing automation goals might be:

  • To improve customer service and support
  • To automate your lead generation process
  • Or even to make your team seem bigger than it is

The key here is to ensure that you're creating SMART goals, which are specific, measurable, attainable, realistic, and timely.

Choose Reputable Marketing Software

Today, there are countless marketing tools and resources available online.

However, that doesn't mean that all marketing automation software applications or services are created equal.

In fact, for every sound, highly reputed marketing automation tool on the market, there are a handful of similar software tools that offer incredible results, but that won't likely deliver on their promise.

Therefore, make sure to do some research. Learn about the best and most popular marketing automation tools on the market.

And, only ever choose to pay for an automation software that's well-known, reputable, and sure to deliver the results that you're looking for.

Automation Shouldn't Replace Content Production

It's also important to realize that marketing automation practices, such as the use of chatbots, aren't designed to replace your business's content production process entirely.

Instead, marketing automation tools should be used as a way to improve, simplify, and compliment that high-quality content you've always been creating.

After all, although marketing automation tools have come a long way in recent years, they're simply not capable of creating your blog posts, social media posts, or emails for you.

Segmenting Your Audience

The most effective marketing automation and lead management tools rely on proper audience segmentation.

In other words, segmentation is critical because it will allow you to personalize your automation software and communications, which will help you make automated processes that seem considerably more human, more friendly, and less robotic.

When it comes to effectively engaging your target audience, segmentation not only improves the way you communicate with your leads but also makes things more straightforward for your sales team.

Review, Tweak, And Improve Your Processes

Even though you're now using chatbots or other types of marketing automation software, you'll still need to monitor, track, and review your marketing efforts at regular intervals.

Over time, your marketing campaign goals and objectives are sure to change, which means that the automated processes you create today might not be relevant tomorrow.

So make sure to regularly update your processes and ensure that they're still as effective as they were when you first implemented them.

Business owners can use tools like Google Analytics to track and monitor their marketing effectiveness, allowing them to make better, more informed decisions about their automation in the future.


Although automation tools and software are still a long way away from completely replacing the need for a human touch, no doubt using such tools can make your marketing efforts much more straightforward.

Just be sure to know your goals, choose high-quality automation software, and regularly review and revise your automated processes from time to time.